QUESTION IMAGE
Question
(1 point)
jim wants to increase the market share for his coffee bean company by enhancing its distribution channels. what can jim do in this scenario?
○ find new sellers of his beans at cafes and wholesalers
○ develop a brand so his beans have strong name recognition
○ lower prices of his coffee beans to undercut competitors
○ find new uses for his beans so that other markets may buy it
In business, especially in the context of distribution channels and market share, finding new sellers (distributors) can expand the reach of a product. This is a common strategy in the sub - field of Marketing (a part of Business) where increasing the number of points of sale (new sellers) through different distribution channels (like cafes and wholesalers) can lead to higher market share.
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find new sellers of his beans at cafes and wholesalers