persuasive language lets focus on ethos effect on the audience: it is a means of convincing the audience of the character or credibility of the persuader. how can you incorporate ethos? - you can openly remind your audience who you are and why you are an authority on the subject. (\as the leading researcher, i agree...\). - you can establish authority more subtly through the use of jargon or specialized terms (\my quantitative research in linguistic anthropology has shown...\). - you can establish credibility by just using correct grammar and language, using solid reasoning and good arguments and therefore sounding credible and trustworthy. examples: - i have been married for 58 years and i can tell you that he will not be a good husband to you. - having written ten successful novels myself, i can tell you that this book is worth buying. - my friend, who has a phd in nutritional science, says that we should eat fewer carbohydrates. why use ethos? if your audience believe you to be a qualified, authoritative figure, or an expert in a subject, they are more likely to be persuaded by your argument. task one: for each of the following, identify whether or not ethos is used, and explain your reasoning. | | ethos? | explain | | --- | --- | --- | | \you should definitely get help with your debt, & i say that as somebody with over 30 years experience of debt counseling\ | yes | the speaker has referred to their extensive experience in this area, in order to give credit to their opinion. somebody with over 30 years experience would surely know what he or she is talking about | | 1 \as your father, i love you and only want the best for you. therefore when i ask you not to go, please listen to me.\ | | | | 2 \we really should try that recipe. someone told me that it was good.\ | | | | 3 he research - conducted by professors at harvard university - suggests that you should learn a second language.\ | | | | 4 \dentists all over the world are telling their patients the same things. you must floss regularly.\ | | | | 5 \i read somewhere that bicarbonate of soda is really useful for cleaning. you should try it.\ | | | task two: (partially visible, but main task one has 5 questions)

Question

persuasive language lets focus on ethos effect on the audience: it is a means of convincing the audience of the character or credibility of the persuader. how can you incorporate ethos? - you can openly remind your audience who you are and why you are an authority on the subject. (\as the leading researcher, i agree...\). - you can establish authority more subtly through the use of jargon or specialized terms (\my quantitative research in linguistic anthropology has shown...\). - you can establish credibility by just using correct grammar and language, using solid reasoning and good arguments and therefore sounding credible and trustworthy. examples: - i have been married for 58 years and i can tell you that he will not be a good husband to you. - having written ten successful novels myself, i can tell you that this book is worth buying. - my friend, who has a phd in nutritional science, says that we should eat fewer carbohydrates. why use ethos? if your audience believe you to be a qualified, authoritative figure, or an expert in a subject, they are more likely to be persuaded by your argument. task one: for each of the following, identify whether or not ethos is used, and explain your reasoning. | | ethos? | explain | | --- | --- | --- | | \you should definitely get help with your debt, & i say that as somebody with over 30 years experience of debt counseling\ | yes | the speaker has referred to their extensive experience in this area, in order to give credit to their opinion. somebody with over 30 years experience would surely know what he or she is talking about | | 1 \as your father, i love you and only want the best for you. therefore when i ask you not to go, please listen to me.\ |  |  | | 2 \we really should try that recipe. someone told me that it was good.\ |  |  | | 3 	he research - conducted by professors at harvard university - suggests that you should learn a second language.\ |  |  | | 4 \dentists all over the world are telling their patients the same things. you must floss regularly.\ |  |  | | 5 \i read somewhere that bicarbonate of soda is really useful for cleaning. you should try it.\ |  |  | task two: (partially visible, but main task one has 5 questions)

Accepted Answer

# Brief Explanations:
To determine if ethos is used, we analyze each statement based on ethos' definition (establishing credibility/authority).

1. **Statement 1**: "As your father...": The speaker uses their role as a father (implying care/authority in the child’s best interest) to establish credibility. So ethos is used.
2. **Statement 2**: "Someone told me...": The source is anonymous/unverified, so no authority/credibility is established. Ethos is not used.
3. **Statement 3**: "Research by Harvard professors...": Harvard professors are experts, so citing their research uses authority/credibility. Ethos is used.
4. **Statement 4**: "Dentists all over the world...": Dentists are experts in oral health, so citing their advice uses authority. Ethos is used.
5. **Statement 5**: "I read somewhere...": The source is vague/unverified, so no credibility is established. Ethos is not used.

### Task One Answers (Ethos? + Explain):

1. **Ethos?**: Yes
   **Explain**: The speaker uses their role as a father (implying care and authority over what is best for the listener) to establish credibility.

2. **Ethos?**: No
   **Explain**: The source ("someone") is anonymous and lacks authority/credibility.

3. **Ethos?**: Yes
   **Explain**: Citing research by Harvard professors (experts) establishes authority/credibility.

4. **Ethos?**: Yes
   **Explain**: Citing dentists (experts in oral health) as a group establishes authority/credibility.

5. **Ethos?**: No
   **Explain**: The source ("somewhere") is vague and lacks authority/credibility.

### Task Two (Example of Persuasive Sentence Using Ethos):
*Example*: "As a licensed nutritionist with 15 years of experience, I recommend incorporating more leafy greens into your diet for optimal health."
(Explanation: The speaker uses their professional title and experience to establish credibility/ethos.)

# Answer:
### Task One:
1. Ethos? Yes; Explain: Uses fatherly role for credibility.
2. Ethos? No; Explain: Anonymous source, no credibility.
3. Ethos? Yes; Explain: Cites Harvard professors (experts).
4. Ethos? Yes; Explain: Cites dentists (expert group).
5. Ethos? No; Explain: Vague, unverified source.

### Task Two (Example):
"As a licensed nutritionist with 15 years of experience, I recommend incorporating more leafy greens into your diet for optimal health."

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QUESTION IMAGE

Question

Explanation:

Task One Answers (Ethos? + Explain):

Task Two (Example of Persuasive Sentence Using Ethos):

Answer:

Task One:

Task Two (Example):