QUESTION IMAGE
Question
- match the global strategy models with the chart.
global integration
low
high
a
management views the world as a
single market.
a central office controls operations.
b
centralized management coordinates
specialized local facilities.
c
expand into foreign markets using
existing organizational structure.
d
the organization creates stand - alone
business units to operate in multiple
countries or markets.
local responsiveness
low
high
global
international
multinational
transnational
- Global Strategy (A): High global integration (views world as single market) and low local responsiveness.
- Multinational Strategy (D): Low global integration (stand - alone business units) and high local responsiveness (operate in multiple countries/markets).
- International Strategy (C): Low global integration (use existing organizational structure) and low local responsiveness (expand into foreign markets).
- Transnational Strategy (B): High global integration (centralized management coordinates) and high local responsiveness (specialized local facilities).
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A. Global Strategy: Management views the world as a single market.
B. Transnational Strategy: Centralized management coordinates specialized local facilities.
C. International Strategy: Expand into foreign markets using existing organizational structure.
D. Multinational Strategy: The organization creates stand - alone business units to operate in multiple countries or markets.