Question

how do phospholipids face in the cell membrane?

Explanation:

Phospholipids form a bilayer in the cell membrane. Their hydrophilic (water-loving) heads face outward toward the aqueous environments (cell exterior and interior), while hydrophobic (water-fearing) tails face inward, away from water.

Answer:

The Middle Graph (third image from the left, showing heads on both outer and inner surfaces with tails in between)