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Question
general motors developed a car in the 1970s for the u.s. market called the nova. that name was not useful for selling the car in mexico because in spanish it translates to \wont go.\ what kind of geographer can help companies avoid these problems when selling internationally?
a. cartographer
b. marketing specialist
c. cultural geographer
d. etymologist
A cultural geographer studies how culture (including language) varies across space. In this case, the issue is related to cultural (language - Spanish translation) differences in marketing. A cartographer focuses on maps. A marketing specialist is not a geographer type. An etymologist studies word origins, not the broader cultural - spatial marketing aspect.
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C. Cultural geographer