Question

ester hernandez’s sam mad used humor to modify the package design of a popular product in order to achieve what goal?
a. expose pesticide contamination
b. encourage sales of the product
c. establish a cult identity for buyers
d. subvert the company’s image for a competitor

Explanation:

The question is about a marketing - related action (modifying package design with humor to achieve a goal). Among the options, "Expose pesticide contamination" is unethical and not a typical marketing goal. "Establish a cult identity for buyers" is not a common goal from package design humor. "Subvert the company’s image for a competitor" is unethical and not related to normal marketing. "Encourage sales of the product" is a common marketing goal, as using humor in package design is a marketing strategy to attract customers and boost sales.

Answer:

b. Encourage sales of the product