Question

data that relates to the organizations suppliers, intermediaries, and customers; may come from competitors marketing activities and economic conditions
big data
internal data
external data
marketing analytics

Explanation:

External data encompasses information from outside the organization, such as that related to suppliers, intermediaries, customers, competitors' marketing activities, and economic conditions. Big data refers to large and complex datasets. Internal data is from within the organization. Marketing analytics involves analyzing data for marketing purposes.

Answer:

External Data