QUESTION IMAGE
Question
in the context of interpreting market research, classify the following data as either primary or secondary.
note: you will receive partial credit for each correct answer.
a marketing survey you posted on facebook.
information collected from your company focus group.
demographic data you obtained from the government.
facts you collected from professional journal articles.
primary
secondary
Primary data is collected directly by the researcher for a specific purpose. A marketing survey posted on Facebook and information from a company focus group are collected first - hand by the business for its own market research. Secondary data is already existing data collected by others. Demographic data from the government and facts from professional journal articles are pre - existing and not collected originally by the business for its current market research.
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Primary: A marketing survey you posted on Facebook, Information collected from your company focus group.
Secondary: Demographic data you obtained from the government, Facts you collected from professional journal articles.