Question

in the context of interpreting market research, classify the following data as either primary or secondary. note: you will receive partial credit for each correct answer. demographic data you obtained from the government. a marketing survey you posted on facebook. information collected from your company focus group. facts you collected from professional journal articles.

Explanation:

• Primary data is data that is collected firsthand by the researcher for a specific research purpose. A marketing survey posted on Facebook and information from a company focus group are primary as they are directly collected by the entity (in this case, likely a company) for their market research.
• Secondary data is data that has already been collected by others. Demographic data from the government and facts from professional journal articles are secondary as they are sourced from external pre - existing sources.

Answer:

• Primary: A marketing survey you posted on Facebook, Information collected from your company focus group.
• Secondary: Demographic data you obtained from the government, Facts you collected from professional journal articles.