Question

consider this claim:
handmade products are more meaningful and personal than machine - made items.
which piece of evidence better supports this claim?
evidence a: according to a recent journal of marketing study, people prefer handmade items because of their connection to the artist. the authors of the study state that people see handmade products as transmitting the artists love for the product.
evidence b: in an interview at a regional craft fair, one shopper said that he prefers to buy handmade over machine - made gifts for friends and relatives, saying, \i feel that buying handmade gifts ensures that the item was carefully made using quality materials.\

Explanation:

Evidence A is from a Journal of Marketing study, which is a more formal and comprehensive source. It directly addresses the personal and meaningful aspect (connection to the artist, artist's love) related to the claim. Evidence B is just one shopper's opinion at a craft fair. A single - person's view (even if it's about quality materials) is more anecdotal compared to a study.

Answer:

Evidence A