Question

compare the following statements to determine which one best reflects the thinking behind the sales orientation era of marketing?
multiple choice
our entire company needs to be focused on satisfying our customers needs.
we need to find more efficient means of creating quality products.
its time we develop a strategy to attract and maintain more customers.
wed better persuade our customers to buy our products or they will buy from our competitors.
our products are of such great quality, they practically sell themselves.

Explanation:

The sales orientation era of marketing emphasized aggressive selling and promotion to convince customers to buy products. It assumed that customers would not buy enough without such efforts.

• The first option reflects a customer - orientation (focus on customer needs).
• The second option is related to a production orientation (efficiency in creating products).
• The third option is more of a marketing orientation (attracting and maintaining customers in a broader sense, not just through selling).
• The fourth option "We'd better persuade our customers to buy our products or they will buy from our competitors" aligns with the sales - orientation (using persuasion to drive sales).
• The fifth option is a product - orientation (quality of the product will drive sales).

Answer:

We'd better persuade our customers to buy our products or they will buy from our competitors.