Question

arthur works for a large health care products manufacturer as a market researcher in the united states. the company is interested in launching a new line of shampoo in japan and has asked him to look into doing research to support this decision. since arthur is not familiar with the language or the culture, what should he do?
multiple choice
acces: the companys big data.
collect secondary data.
engage in international marketing research.
perform a demand analysis.
perform causal research.

Explanation:

Arthur is tasked with researching a new shampoo launch in Japan, a foreign market. International marketing research specifically focuses on gathering data across different countries, considering cultural, language, and market - specific factors. Big data (company - specific large datasets) may not be relevant for a new foreign market. Secondary data (existing data not collected for the specific purpose) is too broad. Demand analysis (focuses on consumer demand) and causal research (looks at cause - effect relationships) are more narrow in scope compared to the comprehensive nature of international marketing research required here.

Answer:

Engage in international marketing research.