Question

according to our outside content tour of two brand guides, the brand emphasizing \playful irreverence\ was...
skittles
wendys
burger king
carhartt
question 4
0.5 pts
______ involves measuring quality by comparing performance against an external industry leaders or competitor firm.
satisficing
social referencing
social loafing
benchmarking

Explanation:

Benchmarking is a business practice where a company measures its performance by comparing it to external industry leaders or competitors. It helps in identifying areas of improvement and best practices. Satisficing is about choosing a solution that is good enough rather than the best. Social referencing is when infants look to adults for cues. Social loafing is when individuals exert less effort in a group.

Answer:

Benchmarking