Question

we watched a shark tank video on proper goods meals. it was difficult and costly (high cac) to obtain new customers - as it is for most new products or services. however, if someone tried one of their instant soups in a pouch, the user tended to love them. cool. however, the british shark commented they were facing an uphill battle in getting people to try their thicker chilis in a pouch, as well as their oatmeals, mainly due to __________. switching products meant that their cac would more than triple for trying new products switching products meant that their cac would remain about the same for new trials british people dont like chili

Explanation:

CAC (Customer Acquisition Cost) is a key metric in business. When a company tries to get customers to try new products (like the thicker chilis and oatmeals here), if the CAC remains the same for new trials, it means the cost - effectiveness of getting customers to try new products is not worsening. If CAC triples (as in the first option), it would be a huge barrier. And there's no indication in the text that it's because British people don't like chili (the third option). The text focuses on the difficulty of getting people to try new products in general (not just chili - related dislike).

Answer:

Switching products meant that their CAC would remain about the same for new trials.