Question

select the word that means emphasize. during political campaigns, many candidates use advertisements that discuss whats wrong with their opponents. however, university of missouri professor bill benoit has recommended that candidates avoid attacking their opponents characters. his research suggests that attack ads can backfire in dramatic ways. benoit instead recommends that politicians accentuate the positive in their advertisements.

Explanation:

In the given context, "accentuate" is used to convey the idea of highlighting or giving more importance to the positive aspects in advertisements. This is similar to the meaning of "emphasize".

Answer:

accentuate