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\demographic weighting targets come from the american community survey.\ in the context of polling, this is related to a samples...
representativeness
error margin
randomness
descriptiveness
In polling, demographic weighting (using American Community Survey data) aims to make a sample match the population's demographic characteristics, which is about a sample's representativeness. "Randomness" is about sampling method, "Error margin" is about precision, and "Descriptiveness" is about describing data, not matching population.
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A. Representativeness