Question

question 1 (3 points)
(03.03 lc)
what is the focus of the bandwagon advertising style? (3 points)
o a to try to persuade someone to do something based on the fact that everyones doing it
o b to try to persuade someone to avoid doing something based on the fact that its unhealthy
o c to try to persuade someone to do something based on the fact thatstatistics show its good
o d to try to persuade someone to avoid doing something based on the fact that it causes cancer

question 2 (3 points)
(03.03 mc)
you just watched a commercial in which a popular singer picks up a soda before going on stage. when the singer drinks the soda, he appears to feel more confident. he then looks at the screen and says, this is the soda i need to make me feel like a star! what technique has the advertising company used to persuade you to buy the soda? (3 points)
o a bandwagon
o b plain folks
o c scientific evidence
o d testimonials

question 3 (3 points)
(03.03 mc)
you just saw a video ad that shows a man talking about the diet pill he uses. he doesnt appear to be reading a script, and the words at the bottom of the screen tell you he is not an actor. what technique has the advertising company used to persuade you to use the diet pill? (3 points)
o a bandwagon
o b plain folks
o c scientific evidence
o d glittering generalities

Explanation:

• Question 1: The bandwagon advertising style is about creating a sense of popularity and social proof. The idea is that if "everyone is doing it", the viewer should too. Option a aligns with this concept. Options b and d focus on avoidance (unhealthy, causes cancer) which is not the bandwagon approach. Option c uses statistics (a different technique - scientific evidence in some cases) rather than the "everyone is doing it" premise.
• Question 2: Testimonials involve a person (often a celebrity or someone with a relatable experience) endorsing a product. Here, a singer (a form of celebrity) is endorsing the soda, which is a testimonial. Bandwagon would be more about a large group doing something. Plain folks is when an average - looking person is used. Scientific evidence would involve data or research.
• Question 3: Plain folks advertising uses an ordinary - looking person (not an actor, as indicated in the question) to promote a product, making it seem more relatable. Bandwagon is about group appeal. Scientific evidence is about data. Glittering generalities use vague positive terms.

Answer:

• Question 1: a. To try to persuade someone to do something based on the fact that 'everyone's doing it'
• Question 2: d. Testimonials
• Question 3: b. Plain folks