Question

positive: word has positive tone or mood in the text
e.g.: nice
negative: word has negative tone or mood in the text
e.g.: weak
neutral: words used as descriptors, adjectives, or fillers that do not evoke a tone or mood at all
e.g.: considerate
using words with certain connotations can help the reader differentiate between the protagonist and the antagonist of a story
using words with different connotations helps the reader see descriptive language better
what is a words denotation?
the literal meaning of a word
the societal meaning of a word
the cultural meaning of a word

Explanation:

Denotation refers to the primary, literal meaning of a word, as opposed to connotation which involves associated or emotional meanings.

Answer:

the literal meaning of a word