Question

on the positioning tab you watched a video by mark ritson on apples \positioning\ strategy. toward the end he said apple focused their positioning on...

○ constantly changing their message to keep the brand fresh and unpredictable

○ competing primarily on price and discounts rather than meaning or clarity

○ using a medium - complexity strategy... like one youtube deploys to sequence steps in a video storytelling process

○ maintaining a simple intended message, easy for people to understand

Explanation:

Apple's brand positioning is known for simplicity. A simple message is easier for consumers to remember and associate with the brand. Changing the message constantly (first option) can confuse consumers. Competing on price (second option) is not Apple's main strategy as it positions itself as a premium brand. A medium - complexity strategy (third option) doesn't align with Apple's focus on user - friendly and straightforward brand communication. Maintaining a simple message (fourth option) is in line with Apple's marketing and brand positioning history.

Answer:

Maintaining a simple intended message, easy for people to understand.