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Question
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in which ways can small businesses use nonstore retailing to open new channels of distribution to consumers? (more than one answer may be correct)
□ through the use of electronic retailing
□ through direct marketing
□ by direct selling at home or work
□ in discount stores
Nonstore retailing includes methods like electronic retailing (e.g., online stores) and direct selling (e.g., selling at home or work). Discount stores are store - based retailing, not nonstore. Direct marketing is a form of nonstore retailing as it involves reaching customers directly (e.g., catalogs, online ads).
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- through the use of electronic retailing
- by direct selling at home or work
- through direct marketing