Question

match the items.
a. pathos
b. logos
c. ethos

1. ______ is created by using analogies or citing facts and statistics.
2. ______ is created by invoking sympathy in order to make the audience feel, often uses pity or anger to prompt action, used in advertising.
3. ______ is created by establishing self (author) as an authority on the subject who is unbiased and fair through language that is appropriate to the audience.

Explanation:

• Logos: Appeals to logic, which is achieved by using analogies or citing facts and statistics.
• Pathos: Appeals to emotions. Invoking sympathy, using pity or anger to prompt action (common in advertising) is an emotional appeal.
• Ethos: Appeals to ethics/credibility. Establishing the author as an unbiased, fair authority through appropriate language is about credibility.

Answer:

1. b. Logos
2. a. Pathos
3. c. Ethos