Question

a cost that remains stable at any production level within a certain range is called a(n)____cost
o average total
o marginal
o fixed
o variable
question 37 2.67 pts
____refers to the movement of products through more than one channel to reach the firms target
market.
o dual distribution
o selective channeling
o direct channeling
o exclusive distribution

Explanation:

First Question (Cost Type)

• Average total cost is total cost divided by quantity, not stable at all production levels in a range.
• Marginal cost is the cost of producing one more unit, not stable across a range.
• Fixed cost remains the same (stable) within a relevant range of production (e.g., rent, equipment cost).
• Variable cost changes with production level (e.g., raw materials). So the correct term for a cost stable in a range is fixed.

• Dual distribution means using more than one channel to reach the target market (matches the description).
• Selective channeling is choosing a few channels, not multiple in the sense of "more than one" as a strategy.
• Direct channeling is selling directly to consumers, one channel.
• Exclusive distribution is using only one channel. So the correct term is dual distribution.

Answer:

C. fixed

Question 37 (Distribution Channel)