QUESTION IMAGE
Question
- if you are part of the \target market,\ what does that mean?
○ a) you are the person making the ad
○ b) you are most likely to buy the product
○ c) you are selling the product
○ d) you work for a newspaper
- which word means \to influence or manage deviously\?
○ a) advertise
○ b) manipulate
○ c) consume
○ d) entertain
open-ended questions: answer the following questions in complete sentences.
- how can advertisers influence people without them realizing it?
- what are some possible harmful effects of seeing too much violence in the media?
- why is it important to think critically about the advertisements and media messages we see every day?
Question 19
The "target market" refers to the group of people who are most likely to be interested in and purchase a product or service. Option a is incorrect as the person making the ad is the advertiser, not part of the target market. Option c is incorrect as selling the product is the role of the seller or business, not the target market. Option d is incorrect as working for a newspaper is unrelated to being part of a target market. Option b correctly defines the target market as those most likely to buy the product.
To determine the correct word, we analyze the definitions: "Advertise" means to promote a product or service. "Manipulate" means to influence or control something or someone in a devious or unfair way. "Consume" means to use up or eat/drink. "Entertain" means to provide amusement. So "manipulate" matches the given definition.
Advertisers can use subtle techniques like product placement in movies or TV shows, where products are shown in the background without explicit promotion. They can also use emotional appeals in ads, such as associating a product with happiness or success, which can influence people's desires without them consciously realizing the persuasion. Additionally, using subliminal messages (though less common now) or repeating brand names in a subtle way can also influence people unconsciously.
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b) You are most likely to buy the product