Question

why did fast - food companies start marketing their products to children in the 1980s?

a. to encourage their restaurants to offer healthier menu choices

b. to inspire children to become more financially independent

c. to create an early sense of brand loyalty in their customer base

d. to force nationwide franchises to follow strict company policies

Explanation:

Fast - food companies targeted children in the 1980s to build long - term brand loyalty. By creating a positive association with the brand at a young age, children are more likely to continue purchasing the products as they grow older. This is a common marketing strategy to secure a long - term customer base.

Answer:

C. To create an early sense of brand loyalty in their customer base