Question

which term describes developing campaign ads for specific demographic groups?

click or tap a choice to answer the question.

wholesale politics
canvassing
micro-targeting
retail politics

Explanation:

Define the target campaign strategy

The question asks for the term describing the development of campaign ads tailored to specific demographic groups.

Evaluate the given options

• wholesale politics: Campaigning to a mass audience simultaneously (e.g., national TV broadcasts).
• canvassing: Direct, door-to-door or phone contact with individual voters to solicit votes or gather data.
• micro-targeting: Using data and demographics to identify specific subgroups of voters and deliver highly customized messages or advertisements to them.
• retail politics: Direct, personal interaction with individual voters on a local level (e.g., town halls, shaking hands at diners).

Identify the correct term

The practice of tailoring specific ads to specific demographic groups is defined as micro-targeting.

Answer:

• wholesale politics
• micro-targeting (Correct answer)
• canvassing
• retail politics