Question

which rhetorical appeal is primarily used in this ad? be noticed! funkie mascara ethos (character) logos (reason) pathos (emotion)

Explanation:

The ad for "Funkie Mascara" with the tagline "BE NOTICED!" and the image of a person with striking eye makeup aims to evoke an emotional desire in viewers to be noticed, which aligns with pathos (appealing to emotions). Ethos would involve credibility/character (e.g., expert endorsement), and logos would involve logical reasoning (e.g., stats about product effectiveness), neither of which are prominent here.

Answer:

pathos (emotion)