Question

which rhetorical appeal is primarily used in this ad? make every moment count. moment rice ethos (character) logos (reason) pathos (emotion)

Explanation:

The ad shows a warm scene of a mother and child cooking together, with the tagline "Make every moment count." This evokes emotional connections (like family bonding, cherished moments), which is the essence of pathos (appealing to emotions). Ethos focuses on credibility/character, and logos on logic/reason—neither fits as well as pathos here.

Answer:

pathos (emotion)