Question

which persuasive strategy is most effective when trying to connect with an audiences values and beliefs?
a. logos
b. ethos
c. pathos
d. statistics

how does a writer typically establish ethos in their argument?
a. by sharing a personal story
b. by using emotional language
c. by presenting contradictory evidence
d. by referencing their expertise

Explanation:

• First question: Pathos is about appealing to emotions, values, and beliefs. Logos is logical appeal, ethos is credibility, and statistics (if considered a strategy here) is more data - based.
• Second question: Ethos is about credibility. Referencing expertise (like "I have 10 years of experience in this field") builds credibility. Sharing a personal story (pathos), using emotional language (pathos), and presenting contradictory evidence (not a standard ethos - building method) are not for ethos.

Answer:

c. Pathos
d. By referencing their expertise