Question

which is the main persuasive appeal used in this ad? image of a bar graph with vistle and leading brand bars, and text 2x the meat vistle cat food has twice the meat of the leading brand. below are options: ethos (character), logos (reason), pathos (emotion)

Explanation:

El anuncio usa "logos" (razón) porque presenta una comparación cuantitativa ("2x the meat") y una afirmación de que Vistle tiene el doble de carne que la marca líder, lo que es un argumento basado en la lógica y la razón para persuadir al consumidor.

Answer:

logos (reason)