Question

which of the following is true about social networking sites?
a. they are not widely used.
b. they are insignificant to the operation of a business.
c. they are used for both promotion and communication.
d. they are used by customers for personal use only, never to talk about the companys products or services.
e. they are only used by upset customers to complain about products or services.

Explanation:

• Option A: Social networking sites are widely used globally, so this is false.
• Option B: Businesses use social networking for marketing, customer engagement, etc., so they are significant, making this false.
• Option C: Social networking sites are used by businesses for promotion (e.g., ads, product launches) and communication (with customers, stakeholders), so this is true.
• Option D: Customers do talk about company products/services on social media (e.g., reviews, recommendations), so this is false.
• Option E: Social media is used for positive interactions, promotions, and more, not just complaints, so this is false.

Answer:

C. They are used for both promotion and communication.