Question

which of the following is an example of personalized promotion? *
advertising
publicity
personal selling
sales promotion

non - paid promotion presented by the media rather than by a business is ____.
telemarketing
advertising
sales promotion
publicity

Explanation:

• Personal selling: It involves direct, one - on - one interaction between a salesperson and a customer. This interaction can be highly personalized as the salesperson can tailor the message, product demonstration, and offer according to the customer's specific needs, preferences, and concerns. For example, a car salesperson can customize the pitch about a car's features (such as fuel efficiency, safety features, or interior space) based on whether the customer is a family - oriented buyer or a young professional looking for a sporty vehicle.
• Publicity: It is non - paid promotion presented by the media. It is not directly controlled by the business in the same way as other promotional tools. For example, if a new restaurant gets a positive review in a local newspaper without the restaurant paying for the review, that is publicity.

Answer:

• First question: personal selling
• Second question: publicity