Question

welcome! we have been expecting you!
please help us!!!
our business is in a terrible mess and we need your marketing expertise to help turnaround our business and start making more money.
you have come highly recommended because you know so much about marketing.
thank you for coming - there is so much we need to learn from you!!!
our first question is quite simple...
we are a retailer, should we be using the 4ps or the 7ps?
please note that we have a nosy competitor next door, so can you please type in your answer using the following equation_
multiply the number of ps that we should use by the number of letters in the word \marketing\.
code hint
type your answer in all lower case letters (not numerals) - and do not put a space between the words

Explanation:

Step1: Determine the number of Ps

Since it is a retailer, the 7Ps (Product, Price, Place, Promotion, People, Process, Physical Evidence) are more appropriate as they are more comprehensive for service - based and retail businesses compared to the 4Ps (Product, Price, Place, Promotion). So the number of Ps is 7.

Step2: Count the number of letters in “marketing”

The word “marketing” has 9 letters.

Step3: Calculate the product

Multiply the two numbers: \(7\times9 = 63\).

Answer:

sixtythree