Question

unit test
unit test complete
11 12 13 14 15 16 17 18
examine the public service ad.
which type of appeal is used in this public service ad?
dont wait.
communicate.
make your emergency plan today.
emotional appeal
ethical appeal
logical appeal
proactive appeal

Explanation:

The ad shows a family (including a dog) in a pleasant setting, aiming to evoke feelings of care for family safety to encourage making an emergency plan. Emotional appeal targets feelings, which matches here. Ethical appeal relates to morals, logical to reason, and "proactive appeal" isn't a standard rhetorical appeal. So the ad uses emotional appeal.

Answer:

A. emotional appeal