Question

3 tries left
this segment of the tourist industry is very profitable, and statistics show that the average
_________ tourist spends about twice as much money as other tourists.
leisure
smerf
mice
retired

Explanation:

• Leisure tourists: Generally have more time but may not spend twice as much as others.
• SMERF (Social, Military, Educational, Religious, Fraternal): These groups often have budget - conscious travel.
• MICE (Meetings, Incentives, Conferences, Exhibitions): This segment is highly profitable. MICE tourists often have corporate or organizational budgets, leading to higher spending. For example, they may stay in better hotels, use more expensive meeting facilities, and have higher - end dining and entertainment requirements.
• Retired tourists: May have more time but not necessarily double the spending of other tourists.

Answer:

C. MICE