Question

test ii. fill in the blanks

1. __________ use the packaging of these vegetable seeds to print their photo and programs, allowing them to increase awareness retention while offering the advocacy of planting vegetable in backyards.
2. for entrepreneurs with a much smaller __________, it is much more important to have a superior product that can shift consumer preference and/or solve consumers pain points matched with superior packaging, a brand name that resonates, and a heart - warning story that can trigger greater word of mouth potential.
3. __________ carmens best ice cream started in 2009 and was named after the founder, paco magsaysays daughter, carmen.
4. __________ is the last step of positioning, it is converting a superior product or service value advantage to a market advantage.
5. a compelling message not communicated __________ the entrepreneur of his brands awareness, which is the first of three steps in the customer bonding strategy.
6. the manner of communication is dependent on how the entrepreneur wants his __________ to be sold.
7. as new brand, happy skin created their first box collection and sold three lipsticks in one box with six different lipstick shades (since you can layer the different colors and get a totally new shade) offering an __________ for consumers to buy the entire collection instead of them buying just one or two lippies.
8. to the struggling filipino breadwinners (target market), __________ offers a business opportunity (frame of reference/relevance) that is faster, easier, and more profitable (differentiation) than starting your own small business.
9. __________, more popularly known as the 4 ps of marketing is set of controllable and inter - related variables composed of product, place, price and promotions that the company assembles to satisfy a target group.
10. __________ is a promotions agency that also handles merchandising and events.

: product, deprives, high quality, marketing budget, politicians, incentives, promotech, marketing mix, waters philippines, communication

Explanation:

1. Politicians: The context mentions using packaging for their photo and programs, which politicians might do for awareness.
2. Marketing budget: Entrepreneurs with a smaller budget need other elements (superior product, etc.) as per marketing concepts.
3. High quality: Naming an ice - cream brand after a person (daughter) might imply a focus on quality (assuming a positive connotation).
4. Communication: Positioning's last step of converting value to market advantage is through communication.
5. deprives: A message not communicated deprives the entrepreneur of brand awareness.
6. Product: The manner of communication depends on how the entrepreneur wants the product sold.
7. Incentives: Offering a box collection instead of single lipsticks is an incentive.
8. Waters Philippines: It fits the context of offering a business opportunity.
9. Marketing mix: The 4 Ps (product, place, price, promotion) are part of the marketing mix.
10. Promotech: As described, it is a promotions agency.

Answer:

1. Politicians
2. Marketing budget
3. High quality
4. Communication
5. deprives
6. Product
7. Incentives
8. Waters Philippines
9. Marketing mix
10. Promotech