Question

select all that apply
in which ways does the first building block of the bcm segment the customer?
by age and gender
by relationship needed
by common preferences
by income and location
by needed distribution channels

Explanation:

Customer segmentation in Business (Marketing sub - field) can be done based on various criteria. Demographic factors like age and gender (\(by\ age\ and\ gender\)), psychographic factors like common preferences (\(by\ common\ preferences\)), and also based on geographic (location) and economic (income) factors (\(by\ income\ and\ location\)) are common ways. Relationship needed and needed distribution channels are more related to the value proposition and channels building blocks respectively in the Business Model Canvas (BCM) rather than the first building block (customer segments) for pure segmentation purposes.

Answer:

by age and gender, by common preferences, by income and location