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Question
question 2
what tactic do sport marketers use to increase consumption of their product (actual purchases or viewership)? examples of this tactic include offering product samples, reducing prices on tickets (e.g., a fan package that includes a ticket, drink, and hot dog), arranging player appearances, and offering clinics.
distribution
advertising
promotions
merchandising
2 pts
The question describes tactics like product samples, discounted ticket packages, player appearances, and clinics—all of which are promotional activities designed to stimulate immediate product purchases or viewership. These align with promotions, which focus on short-term incentives to boost consumer action.
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promotions