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Question
question 8
1 pts
angie has researched the ways products that are similar to her new offering are distributed to the marketplace. what factor is she considering as she decides on her distribution channel?
○ competitive landscape
○ product characteristics
○ resources & infrastructure
○ control & branding
Angie is looking at how similar products (competitors' products) are distributed. The competitive landscape factor involves analyzing competitors' strategies, including distribution. Product characteristics would focus on the product's own traits, resources & infrastructure on available resources, and control & branding on brand control—none match as well as competitive landscape here.
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A. Competitive landscape