Question

pete is conducting a survey to determine his customers overall satisfaction about the quality of his companys products. he sends out surveys to the 5 customers who have purchased the largest number of items over the past year. are his results likely to be representative of the population he is trying to analyze? explain.

Explanation:

Pete is analyzing customer satisfaction. The population he's targeting is all his customers. However, he's only surveying the 5 customers who bought the most items last year. This sample is likely not representative. Customers who buy more might have different experiences or expectations than the average customer. For example, they could be more loyal or have specific needs that are better met, skewing the satisfaction results. A representative sample should include a diverse range of customers (e.g., those who bought few items, first - time buyers, etc.) to accurately reflect the overall customer population.

Answer:

The population Pete is trying to analyze is all his customers. His results are not likely to be representative of the population. This is because he is only surveying the 5 customers who purchased the largest number of items over the past year. This group is a special subset (heavy - buyers) and may have different satisfaction levels compared to the entire customer base (which includes light - buyers, first - time buyers, etc.). A representative sample should cover various types of customers in proportion to their presence in the population.