Question

most business marketers emphasize personal selling in their promotion efforts.
a true
b false

Explanation:

Most business marketers do not emphasize personal selling as their primary promotion effort. Instead, they often rely more on other forms of promotion like advertising, sales promotion, and public relations. Personal selling is more common in certain industries (like business - to - business with high - value, complex products) but not the norm for "most" business marketers.

Answer:

B. False