Question

match the correct term to the definition.

1. gather customer feedback to guide your decision making for more potential concepts.
2. investigate and identify new opportunities in your adjacent markets.
3. gathering customers for a final discussion before it launches.
4. ensure the marketing campaign provides potential roi by testing concepts with customers.
5. how to reach target customers, by creating a blueprint for market entry.

focus groups
brand message
voice of the customer
go - to - market strategy
product testing

Explanation:

1. Voice of the Customer involves gathering customer feedback for decision - making.
2. Market research in adjacent markets helps identify new opportunities, which is not directly one of the given terms but related to overall business strategy.
3. Focus Groups are about gathering customers for discussion before product launch.
4. Product Testing is used to test concepts with customers to ensure potential ROI.
5. Go - To - Market Strategy is about creating a plan to reach target customers for market entry.

Answer:

1. Voice of the Customer
2. (No exact match among given terms, but related to market research in business strategy)
3. Focus Groups
4. Product Testing
5. Go - To - Market Strategy