Question

instructions:
choose an answer and hit next. you will receive your score and answers at the end.
complete this quiz to finish the assignment for com 120 summer 2026 due on jun 26, 2026
how much more important is nonverbal communication than verbal communication?
20 percent more important
they are of equal importance
75 percent more important
80 to 90 percent more important

Explanation:

Analyze the question and options

The question asks: "How much more important is nonverbal communication than verbal communication?"
The options provided are:

• 20 percent more important
• 75 percent more important
• They are of equal importance
• 80 to 90 percent more important

Evaluate communication theories

In communication studies, there is a widespread misconception (often classified under Nonverbal Myths) stemming from a misinterpretation of Albert Mehrabian's classic 1960s studies. Mehrabian's research is frequently misquoted as stating that communication is 93% nonverbal (or 80 to 90 percent more important). However, academic communication courses (such as COM 120) emphasize that nonverbal and verbal communication work together and are of equal importance in overall message construction and understanding. Neither is universally "more important" than the other, as they serve complementary functions.

Apply the concept of verbal vs nonverbal integration

Using the Verbal vs Nonverbal concept, we know that verbal communication provides the explicit, literal content of a message, while nonverbal communication provides context, emotional nuance, and relational cues. Because they are interdependent and essential for complete human interaction, scholars agree that they are of equal importance.

Answer:

• 20 percent more important
• 75 percent more important
• They are of equal importance (Correct answer)
• 80 to 90 percent more important