Question

evaluating the power of mass media and social media
pre-test complete
1 2 3
project yellow light is holding a contest to get ideas for a texting-while-driving prevention campaign.
what would be the best to include to make an ethical appeal to the audience?
an excerpt from an interview with a new teen driver
statistics about how many people text and drive
a clip from an interview with a highway patrol officer
information about how to set up a phone to block texts

Explanation:

To make an ethical appeal (ethos), we need to establish credibility or relate to the audience's values. A new teen driver can share personal experiences and connect emotionally/ethically with the target audience (teens) about the risks of texting while driving. Statistics (option 2) are for logos (logical appeal), a highway patrol officer (option 3) is more about authority but a teen driver's perspective is more relatable for ethical appeal, and phone - blocking info (option 4) is practical, not ethical.

Answer:

A. an excerpt from an interview with a new teen driver