Question

for each statement about the selection of distribution channels, select true or false.
note: you will receive partial credit for each correct selection.
products that are bulky, large in size, and technically complicated are usually sold through multiple handlers before reaching the end customer.
product price affects the length of a distribution channel.
perishable products require more direct distribution.

Explanation:

• For the first statement: Bulky, large - sized, and technically complicated products are usually sold through fewer handlers (not multiple) to avoid damage and high handling costs. So, it is False.
• For the second statement: Product price is an important factor. High - priced products often have shorter distribution channels (e.g., luxury goods sold directly or through exclusive dealers) while low - priced mass - market products may have longer channels. So, it is True.
• For the third statement: Perishable products need to reach the consumer quickly to maintain quality. Direct distribution reduces the time in the channel. So, it is True.

Answer:

• First statement: False
• Second statement: True
• Third statement: True