Question

in the context of interpreting market research, classify the following data as either primary or secondary
note: you will receive partial credit for each correct answer

demographic data you obtained from the government. information collected from your company focus group. a marketing survey you posted on facebook. facts you collected from professional journal articles.
primary secondary

Explanation:

• Primary Data: Data collected directly by the researcher for a specific purpose.
• "Information collected from your company focus group": Focus groups are direct data collection by the company.
• "A marketing survey you posted on Facebook": The survey is directly conducted by you to gather data.
• Secondary Data: Data collected by someone else and used for a different purpose (but reused here).
• "Demographic data you obtained from the government": Government collects this data for its own purposes, you reuse it.
• "Facts you collected from professional journal articles": Journals publish data collected by others, you use that existing data.

Answer:

Primary:

• Information collected from your company focus group.
• A marketing survey you posted on Facebook.

Secondary:

• Demographic data you obtained from the government.
• Facts you collected from professional journal articles.