Question

in the context of interpreting market research, classify the following data as either primary or secondary.
note: you will receive partial credit for each correct answer.
demographic data you obtained from the government.
facts you collected from professional journal articles.
information collected from your company focus group.
a marketing survey you posted on facebook.
primary
secondary

Explanation:

To solve this, we recall the definitions of primary and secondary data in market research:

• Primary data: Collected directly by the researcher (e.g., surveys, focus groups).
• Secondary data: Collected by others (e.g., government, journal articles).

Demographic data from government:

Government data is collected by a third party (not the researcher), so this is Secondary.

Facts from professional journal articles:

Journal articles are published by others, so this is Secondary.

Information from company focus group:

Focus groups are conducted by the researcher (or their team) to gather direct insights, so this is Primary.

Marketing survey on Facebook:

Surveys posted by the researcher to collect direct responses are Primary.

Answer:

• Demographic data you obtained from the government: Secondary
• Facts you collected from professional journal articles: Secondary
• Information collected from your company focus group: Primary
• A marketing survey you posted on Facebook: Primary