Question

in the context of interpreting market research, classify the following data as either primary or secondary. note: you will receive partial credit for each correct answer. demographic data you obtained from the government. information collected from your company focus group. facts you collected from professional journal articles. a marketing survey you posted on facebook. primary secondary

Explanation:

• Primary data is original data collected directly by the researcher for a specific purpose.
• Secondary data is data that has already been collected by others (not the researcher) for some other purpose and is then used by the researcher.
• "Information collected from your company focus group": Focus groups are directly organized by the researcher (in this case, related to the company). The data from them is original and collected for the specific market - research context, so it is primary data.
• "A marketing survey you posted on Facebook": The survey is created and posted by the researcher (to gather data for market research). The responses are original data collected for the researcher's specific need, so it is primary data.
• "Demographic data you obtained from the government": The government collected this demographic data for its own administrative or statistical purposes (not for the researcher's market - research). The researcher is just using pre - existing data, so it is secondary data.
• "Facts you collected from professional journal articles": Journal articles are written by authors for their own research or publication purposes. The researcher is using data that was not originally collected for their market - research, so it is secondary data.

Answer:

• Primary: Information collected from your company focus group, A marketing survey you posted on Facebook
• Secondary: Demographic data you obtained from the government, Facts you collected from professional journal articles