QUESTION IMAGE
Question
consider the following statement and identify which rhetorical strategy is being used: an advertisement for an anti - smoking campaign shares statistics on the health risks associated with tobacco use. ethos logos pathos no rhetorical strategy is being used. question 7 (3.75 points) identify the rhetorical strategy that is being used in this situation: our companys commitment to safety is reflected by our track record of zero workplace accidents. ethos no rhetorical strategy is being used.
- Logos: Logos appeals to logic and reason. In the first statement, statistics (which are based on data and logical analysis) about health risks (a logical consequence of tobacco use) are used. This is a form of logical persuasion.
- Ethos: Ethos is about credibility and ethical appeal. In the second statement, the company is highlighting its track - record (which builds credibility) regarding safety (an ethical concern in the workplace). This is an attempt to establish the company's ethical standing and credibility.
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For the anti - smoking campaign statement: Logos.
For the company's safety statement: Ethos.