Question

compare the actions of these consumers to determine which one would most likely require an extensive external search for information.
multiple choice
donnie is ordering dog food online for his puppy.
emma went to the apple store to upgrade her existing iphone to the newest version.
yasmin plans to visit the mall to find a new outfit.
noah needs to replace his lost backpack, and wants the same brand he currently owns.
kyle and bradford are looking to buy their first home.

Explanation:

An extensive external search for information is typically associated with high - involvement purchases. Buying a first home is a major, complex, and high - cost decision. Dog food (a routine purchase), upgrading an iPhone (brand - loyal and somewhat routine for Apple users), finding a new outfit (less complex than a home purchase), and replacing a backpack (brand - loyal and less complex) are all lower - involvement decisions compared to buying a home.

Answer:

Kyle and Bradford are looking to buy their first home.