Question

a company releasing new software is constructing its marketing mix. which of these elements comprise the marketing mix? (choose four) product price people place presentation promotion

Explanation:

The marketing mix (4Ps) consists of Product, Price, Place, and Promotion. People is part of the extended 7Ps, and Presentation is not a standard 4P element. So the four elements are Product, Price, Place, and Promotion.

Answer:

A. Product, B. Price, D. Place, F. Promotion